Private Lending Made Easy:

The Basic System 

"Here’s Your Chance to Discover the Amazing System That Real Estate Investors Have Already Used to Generate Millions!" 

Getting money to do real estate deals has nothing to do with going to a bank, filling out an application, coming up with down payments, or waiting to be approved. 

So What’s Their Secret?

Private Lending Made Easy: The Basic System

If you are an aspiring real estate investor who’s at a dead end because you have no way to consistently obtain the cash you need to invest in profitable real estate deals…


If you are an experienced real estate investor who is tired of all the hassles that come with being at the mercy of banks or hard-money lenders…

Then this could quite simply be some of the most important information you will ever read!

Here’s why:

My name is Alan Cowgill and in an eight-week period, I’ve purchased 17 houses, all with cash and none of it my own money! Now I want to tell you how you too can easily obtain all the cold hard cash you need to succeed as a real estate investor!

Well, just a few years ago, I was finishing my 17th year with the same company. I was working in the corporate world, I was bored, I was unfulfilled, and I faced serious debt.

On top of everything else, I had just gone through a divorce and had three small children to support. I just couldn’t make ends meet. The money was never enough.

Then a friend of mine told me about the following statistic that he had heard: "92% of workers in the United States will retire poor."

After hearing that, I really started to worry. I knew if I continued on the path that I was on, that statistic would definitely include me. Then, just as things seemed at their bleakest, I saw – of all things – a real estate investment infomercial on TV one night at 2 a.m.

And, just like that, I decided to begin investing in real estate.

So, while I continued in my full-time job, I also began putting what little money I could scrounge together into real estate deals on the side. After a couple of years, I felt confident enough to quit my job and launch a full-time real estate investment career.

But there was something that I failed to consider before quitting my job: Without my full-time income, banks refused to do business with me. I knew if I didn’t find a solution to this problem quickly, I was going to lose my business! I tried everything before I desperately went to private lenders for funds. And once I did that, my business skyrocketed!


What is a private lender?
Well it is someone who has money to loan. My first private lender was my mom. She wasn’t rich. Not even close. But she got a big insurance settlement when my dad passed away and she was sick of getting pathetically low interest rates on her bank Certificates of Deposits. So she loaned the money to me.


Smart investors use private lenders and here’s four reasons why:

  • Speed and Cash Flow!  The importance of these cannot be overstated.
    Having ready cash-on-hand for deals gives you a big edge over the competition! How many times have you wanted a property only to have it taken out from under you by someone who could pay cash? To add insult to injury, they often pay less than what you were offering as well! Wouldn’t you rather be the one handing over cash and receiving a great price for a home? If so, it all comes down to speed – by using private lenders, you will be able to close on a house in just days!
  • You Make the Rules!  Forget the days of endless forms and endless waiting. This is your program. You are in control. Everything from interest rates to payment structures is under your control. This way you can be sure to maximize your profits on every deal!
  • Save More Money! Make More Money!  You pay no points. No down payment. No prepayment penalty. You can stop throwing all that money down the drain – and instead use it to invest. More deals — more quickly — means more money for you!
  • Win-Win! Flexibility Is the Key to Success!  Your lender receives a secured-by-real-estate investment with a nice return, and you get the freedom to purchase houses quickly and endlessly. It’s definitely a win-win situation. You also supply freedom to your lenders. If a lender wants or needs to get their money out at any time, you can give it to them. And when an incredible deal pops up and you need to pay cash for a house in a short time frame – you can do it! Everybody wins! 


Isn’t It Time That You Began Enjoying the Benefits

That Come with Using Private Lenders?

Private lenders can help your business skyrocket as well!


You could and should have the money you need to explode your real estate investing business and begin earning the type of profits that you have always dreamed about!

  • Imagine never having to place a limit on the amount of money you can expect to earn as a real estate investor…
  • Imagine never having to wait for bank loans
  • Imagine never having to pay points to hard-money lenders…
  • Imagine never having to lose out on a deal because you couldn’t quickly procure funds…

 Let me ask you: "What would you do if you had access to all the money you need to complete any real estate deal?"

  • Would you be more aggressive in hunting for profitable deals?
  • Would you do bigger deals that offer the possibility of greater profits?
  • Would you make offers with confidence that, if accepted, you could close them?
  • Would you leverage the power of your unlimited funds to secure bigger discounts in your deals?
  • Would you sleep easier at night knowing that your funding needs are taken care of and that you’ll never have to miss another deal due to lack of cash?
  • Would you decide to retire early?
  • Would you use the time that you used to spend on trying to get funding to be with your family or to work on other areas of your business instead??

No matter what you would decide to do, you are about to find out how using private lenders can get you the financing you need to take your real estate investing business to the next level!

Learn How to Get the Cash You Need to Grow Your Business & Begin Earning More Money as a Real Estate Investor…

Everything is broken down for you in step-by-step detail… With my home study system "Private Lending Made Easy: The Basic System" you’ll learn everything you need to know to successfully handle private lenders in your business.

  • Fully developed documentation you can use in your own business.
  • Scripts to ensure you start off on the right foot with potential lenders!  Gets you over the fear of not knowing what to say.
  • Insider tips on how to handle everything from the mundane to the unexpected.
  • Plus, much, much more!

This system contains the exact process that I used in the competitive world of real estate investing. "The Basic System" really works!

Previously Only Available at Special Sold-Out Boot Camps… But Now Available as a Powerful Home Study System!

To put it simply, because of the limited number of boot camps that I’m able to hold due to my busy schedule, I knew I had to find another way to get this information out to profit-minded investors such as yourself.

This is a system that could easily make the difference in you struggling to get by — or, even worse, you failing as an investor — and you being able to succeed! 

In fact, it’s because of this very system that today I’m considered at the top of my field…an author with six home study systems available in multiple countries…and an in-demand speaker with numerous TV appearances and speaking engagements under my belt.

Find out How to Get All the Money You Need
to Complete Any Real Estate Deal!

Get the never-before-available home study system… "The Basic System" and discover my eye-opening techniques. Just imagine:

You never miss out on the best, most profitable deals –

because the seller wants all cash!


You could have money chasing you to do the best deals!

Get the "The Basic System" today and learn:

  • My complete five-step system for achieving success using private lenders – this information could put you on the real estate fast track. (Page 1)
  • The advantages of using private lenders compared to the other five common real estate investing funding techniques – you may be very surprised at what you read here. (Page 14)
  • How using private lenders will give you a huge edge over your competition.
  • How both you and your lenders will win – you know how they say the proof is in the pudding … well, check out these numbers to see exactly how you and your lenders can make profits. (Page 19)
  • How to quickly and easily establish your credibility – and have private lenders ready to give you their money. (Page 22)
  • How to build a credibility kit that will ensure you gain the trust of prospective lenders – I’ll tell you the 11 elements of a successful credibility kit as well as how to organize it for maximum effect. (Page 22)
  • How to find private lenders and effectively communicate your offer to them. (Page 28)
  • How to approach potential private lenders – I’ve even included scripts you can follow to close the deal. (Page 44)
  • How to ask private lenders for money – there’s definitely a right way and a wrong way to do this, and I’ll give you scripts you can use to come across as a professional. (Page 48)
  • How to choose the right location to meet with potential private lenders – this information can have a tremendous impact on your success. (Page 65)
  • What you should always bring with you to meetings with potential private lenders – the expression, "It pays to make a good first impression" certainly applies here! Find out how to show off your best side. (Page 67)
  • And much, much more!

Use My Easy Step-By-Step System

to Get the Money You Need for Real Estate Deals!

What I realized was that the fastest, easiest, and cheapest way to attract private money is simply by creating a win-win scenario with folks you already know. And, that is what this system was created to do. Borrow money from folks you have a prior relationship with. In fact, as I said earlier, hundreds of my students use these exact techniques to attract amazing amounts of loans from private lenders in less than 24 hours after attending my live events.

The insights contained in the "The Basic System" could shave years from your quest to achieve true financial success.

You can gain the skills and knowledge you need to achieve financial independence through real estate investing!

12 critical insights you will learn from this home study system:

  1. How to identify people that you shouldn’t do business with – the warning signs are always there, find out how to spot them here. (Page 29)
  2. Five tips for pre-screening prospects – never waste your precious time dealing with unqualified private lenders. (Page 30)
  3. Four tips for recognizing your best prospects. (Page 31)
  4. Whether or not you should offer a early withdrawal penalty. (Page 38)
  5. "Magic" words that you can use to pre-screen potential lenders and quickly get the attention and interest of qualified prospective lenders – this information alone could be worth the price of this course. (Page 44)
  6. How to create a clear, concise 30-second commercial about yourself – do this right and it will take you a long way toward establishing your credibility right off the bat. (Page 45)
  7. What should be included in the packet of information you give to each private lender – getting this right is vitally important for establishing your professionalism. (Page 67)
  8. How to frame your offer. (Page 87)
  9. How to set the rules. (Page 87)
  10. How to negotiate with private lenders – follow my simple tips and suggestions on how to use my soft sell approach. (Page 88)
  11. What you need to know when borrowing money from family, friends, and associates so every deal you do is legal – follow these simple guidelines to comply with the SEC (Chapter 7 and easily the most important chapter in the system!)


Practical, real, logical training. Step-by-step and very complete. If you follow the directions as taught and shown in the training manual, it is a fail-safe system. You can’t fail, you can’t get into legal trouble… if you follow the clear directions!
  Wallace Gutzmer Point, TX* 


Here’s what you get with this powerful system:

  • A comprehensive 138-page, easy-to-read manual –
    This manual explains my complete basic private lending system and how you can use this system to generate real estate profits. You will refer to this guide again and again for practical advice and important real estate money-making information. I’ve also included numerous insider success tips that I’ve uncovered during my career, as well as valuable sample documents and forms.  This is really your toolkit for accessing private money.
  • 6-Super Audio CDs –
    Now you can take my private lending basic course with you and listen anytime, anywhere, 24/7 – including when you are in your car, when you are exercising, or when you are doing household chores! If you have a busy schedule (and these days who doesn’t?) our audio CDs are the perfect way to learn the valuable "Private Lending Made Easy: The Basic System" without interfering with your other commitments!
  • Special Forms CD-ROM –
    This great CD will give you key private lender documents and forms you need to run a successful real estate investment business! (I’ve included the important documents and forms you’ll need so you don’t have to waste time struggling to create your own!) You’ll get my PowerPoint slide presentation, letters to send to lenders, promissory notes, tax forms, key indicator spreadsheets, private lender/property lists, purchase checklists, bookkeeper sheets, various other essential office forms, and much, much more…
  • Professionally Designed Slide Presentation –
    Putting together an effective private lender presentation is one of the most important and difficult tasks a real estate investor faces. Get my presentation and save yourself from a lot of costly, frustrating, potentially embarrassing trial and error!
    Armed with this presentation, you’ll feel prepared and confident when you meet with prospective private lenders… and your prospects will feel confident in you – which means you’ll soon have more funds to do profitable real estate deals!
  • Awesome Credibility Kit –
    Private lenders will only lend you money if they trust you. Building credibility is the least appreciated but most important aspect of this whole approach. Therefore, I cover tips on building credibility. One of the components is a well-developed credibility kit. See the full credibility kit that I use, so you will know exactly how to build your own.
  • Alan’s Audio Business Card –
    How would you like to attract private lenders like bees to honey? Well here is Alan’s most powerful marketing tool. It is an informative audio CD that defines and details what private lending is all about. It is housed in a professional package that Alan designed to hold your business card, sample promissory note, welcome letter, and key forms that secure the loan. In addition, Alan’s specially crafted interest form will give your private lenders a very simple, yet powerful way to let you know they’re ready to loan you money.  And, maybe best of all, Alan’s famous interview that was published in the Springfield News Sun as the feature article in the business section on Memorial Day. Alan uses this to establish credibility and you can too. Just take a black felt tip pen and write in the right-hand corner of the article: "One of My Associates" and your phone number. Best of all, Alan has done all the work for you and you can start using this powerful marketing tool immediately. Just hand this out like a glass of water to a thirsty man.

Just so I’m clear, my first lender was my mother. In fact, the first lenders for most of my students have been their family, friends, or associates. "The Basic System" is totally dedicated to that approach to borrowing money. I’ve learned from my SEC attorney that, in the eyes of the Securities & Exchange Commission, this type of borrowing constitutes borrowing from folks that you have a "prior relationship" with. So what constitutes a "prior relationship"? It’s not vague at all: It is someone you have known for at least 30 days and have had at least three contacts with. This is the easiest and least expensive way to find private lenders.

To sort all this out, Chapter 7 of “The Basic System” was created with the help of my SEC attorney to cover the dos and don’ts of borrowing private money from folks you have a “prior relationship” with.  I know you might think (or wish) real estate investing was the “wild west” and you could just do what you want, but it is not.  There are some very important rules you must comply with.  Why?  Because it is critical that your potential lender is protected and that is the job of the Securities and Exchange Commission.  You see, a promissory note is considered a security.  So you have got to play by the rules.  Good news is, the rules are easy to follow and fair to you and the private lender. 

Did you know that 13 states have to send in a form or memo to let their state’s division of the SEC know that they are going to start attracting private lenders before they get their first lender?  To see if one of those states is your state, you can read all about it in Chapter 7.

Now if you are in the NFL Club…No Friends Left…then you need to get your hands on my “Premium System” because it covers not only getting private lenders from folks you have a prior relationship with but also strangers too.  “The Premium System” has 3 chapters and an additional 8 audios on the SEC requirements.

But most folks, like myself, start out with folks that they know and could get enough money to do all their deals that way.  And they want a powerful, yet inexpensive home study system created by someone that has been there.  And they might prefer not to reach a level where they would have to register with their state’s Division of the SEC.  Then they need The Basic System and that is why I created it in the first place.

Buy Now

With the "The Basic System" you’ll learn:

  • How to finance deals without risking any of your own money.
  • How to find private lenders.
  • Then show them how they can loan you their money.
  • How to keep private lenders happy so that they will continue doing business with you.
  • How to ensure you are always on the right side of the law.
  • How to structure deals to ensure a win-win situation for both you and your lender.


Not having any money, and with credit tightening, I had little chance of success in real estate using the skills I already possessed as a public speaker and a small circle of friends. Using Alan’s techniques, I was able to raise enough funds in one hour to purchase my first property.
  — J.R. Marshall, Laurel, MD* 


It CAN’T Be This Easy
Can It?

But it can be – once you know the secrets.

What could you lose if you don’t invest in this home study system?

Well, you’re a serious real estate investor or you wouldn’t have read this far. So let me ask, as a serious real estate investor how many deals are you going to do in the next few months?

Look what those real estate deals could cost you…

If you borrow $100,000 from a hard money lender for your next few deals that’ll cost you a flat $5,000 each just in points (a hard-money lender fee).  Not counting their crummy padded fees.

Or, let’s say you have a J.O.B. and you’re funding your deals with a bank.  But then the bank won’t loan you the money because they "don’t like your deal". Hey, you thought you were the real estate expert but they shot you down.  So what did that lost deal cost you?

Smart investors won’t go near banks that want to control their lives and tell them what they do or don’t qualify to borrow.

Or let’s say you spend your time and money seeking out a motivated seller. The phone FINALLY rings and you need to close in 5 days – can you?

Or let’s say you love "Subject To" deals and you do a deal on a property that needs $7,000 of TLC. Wouldn’t it just be easier and better to borrow from a private lender?


Before I discovered your system, I lost subject-to deals because I didn’t have the cash upfront. In one deal alone I lost $18,000 profit. Now I have the confidence to go for deals that I would have had to pass on.
  — Clem Carrion, Kissimmee, FL* 


Okay, I know what you are thinking. How much is this powerful home study system going to cost me? It must be $1,000 or more…

From what you’ve seen in this letter, and from the life-changing potential, you know I could ask $1,000.

But this system is new and I want to get it into the hands of as many folks as I can, so for today the investment is a dirt cheap $697!

Frankly, for the money this system will save you, this is a steal.

Buy Now 

Click this button to get started NOW… $697

Let’s quickly review what you could save:

  • A single $5,000 hard-money fee pays for my system 7 times over.
  • $28,000 in lost deals pays for my system 40 times over. 
  • This is in just 2 deals, and my system will last you a lifetime.
  • I could go on and on but I won’t.  You get the idea.

Think about how much your time is worth to you!


This system is the cheapest, easiest, and fastest way to acquire private lenders from family, friends, and associates.


By now, you know the quantum leap this home study system could potentially make in your life.

How about if I sweeten the offer even more?

Bonus –

"Million Dollar Secrets of the Top Real Estate Trainers" – a spiral-bound book and 2 audio CDs – a $297 value!  That’s right, two home study systems for the price of one!

Now you can be a fly on the wall in a closed-door discussion of the inside secrets of 12 self-made real estate trainers: Alan Cowgill, Lou Brown, Dave Lindahl, Jill Shepard, Kathy Kennebrook, Gerald Romine, Cameron Dunlap, Scott Scheel, and more.

This amazing bonus features twelve of the top trainers in the real estate investment industry discussing the things that don’t get covered in boot camps or courses.

The information collected on these 2 full-length CDs is absolutely priceless, as this group will never be assembled again, and what happened that day will never be duplicated!

Here are some of the things discussed that day:

  • How these 12 investors came from nowhere to build their businesses, the roadblocks they moved, the hurdles they jumped, and their explanation of why they succeeded in spite of all the odds.
  • How they became experts in their niches within real estate and then went on to teaching others what they learned.
  • Each will discuss the top three things they use to get motivated sellers to call — even in hot markets — and why they laugh at those who worry about getting good leads.
  • How they take title to properties and why they don’t lose sleep over losing assets.
  • Seldom-discussed secrets of how they found their deals.
  • When to hold ‘em and when to fold ‘em from different perspectives and backgrounds.
  • How they feel about competition and how they handle it. You’ll be shocked at their answers and why not one of them was the least bit concerned. In fact, most of them welcome competition, enjoy it, and thrive on it.
  • Each faculty member discusses their biggest mistakes and stupid things they’ve done in the past, most of which are funny now, but weren’t so funny then.
  • Each millionaire answers this question: If You Had to Start over from Scratch with No Money or Credit, What Would You Do? The answers are worth a fortune to you. They’re priceless, and frankly, a little surprising. It’s amazing how hindsight brings into focus one’s future direction and how a little tip from a qualified source can shave a couple years off one’s learning curve. This one session could easily change the direction of your business and simplify your life.
  • Each trainer reveals their favorite contractor horror stories.
  • Each trainer also answers this question: If You Could Give Our Listeners Just One Piece of Advice That You Learned the Hard Way Over Several Years of Trial and Error, What Would It Be?

These 2 CDs and the companion spiral-bound transcripts are fact-filled, often hilarious, sometimes emotional, and irreplaceable – and they will quickly become among the most valuable in your collection!

Bonus –

"How to Do ‘Subject To’ Properties" – Home Study System.

This one is me on stage teaching the ins and outs of “Subject To” deals.  I love "Subject To" deals! That is Three Home Study Systems TOTAL!!!

A spiral-bound book and 2 audio CDs – a $175 value!


Your Risk Here Is ZERO!

I am so sure that you will love "The Basic System", that I am offering an unconditional 7-day, 100% money-back guarantee. You have absolutely nothing to lose.

All the Risk Is on Me.

If you are not completely satisfied with your purchase, simply return your system materials to me within 7 days and I will give you a prompt and courteous refund, with no questions asked! You’ve got absolutely nothing to lose!

So What Are You Waiting For?

Start Writing Your Own Private Lending Success Story…

Order "The Basic System" Today


Alan Cowgill


P.S. Let’s be blunt – If you pass on this incredible offer, how will you dramatically increase your real estate investing any time soon? You probably won’t. So get this system NOW.  

P.P.S. Also, remember that if you order now you will receive "Million $ Secrets of the Top Real Estate Trainers" – a $297 value – FREE. Plus a $175 “Subject To” Home Study System.  Total value of these bonuses is $472.

P.P.P.S. Remember, if "The Basic System" isn’t everything you were expecting, simply return the materials to me within 7 days and I will refund your money promptly.

Special Note. Still not convinced that you need "The Basic System"? Call me toll free at 866-831-3540 to discuss more in-depth on how this system can benefit you personally.

Buy Now 



100% No Questions Asked
Money Back Guarantee

Take a full 7 days to see if these strategies really do cause your Real Estate business to steamroll your competition and tear up your market.

If you aren’t convinced beyond a shadow of a doubt, just contact my office and I’ll refund every dime.

And here’s the best part

You Still Keep the
FREE Bonuses

You read that correctly.

If "The Basic System" doesn’t completely transform your team into an offensive powerhouse – just like I promised – you get every penny returned to you, and you still keep the bonuses as my gift.  Click here to order securely now!



* Personal results.  Results not typical.