The Premium System
How to Borrow the Money You Want from People, Not Banks – and Get It Faster and Easier, with No Monthly Payments or Borrowing Limits
Never Again Lose a Deal Because
You Can’t Finance It Fast Enough!
By Alan Cowgill,
attracting private money
You too can get the money you want from people, not banks. You can get it faster and easier, with no limit on how much you can borrow.
On this page, you’ll learn about these six positive aspects of borrowing from private lenders…
Alan Cowgill is an authority on attracting private money. On this page, he spills the beans on how he raised a million dollars from everyday folks seeking good returns from their investment dollars. He shows you how to create an endless supply of money, and borrow on your terms.
With private lenders ready and eager to finance your deals, you’ll be able to…
1: How Private Money Could Make You a Millionaire
2: Why Seasoned Investors Don’t Use Banks
3: Never Be Handcuffed by “Creative Financing”
4: Never Let Hard-Money Lenders Squeeze You Dry
5: Get the Money You Want from People, Not Banks
6: How Overconfidence Can Damage Your Lending Relationships
7: How to Make Your Phone Ring off the Hook with Lenders
8: Attract Prospects and Make Them Beg to Loan You Money
Over the past 14 years, Alan Cowgill has perfected 16 methods for attracting people with money, winning their confidence, and turning them into private lenders. He’s done hundreds of real estate transactions.
No wonder he’s interviewed alongside Donald Trump in the book "Walking With the Wise Real Estate Investor".
Industry leaders call him the authority on attracting private money; they compete with each other to book him at their conferences.
One year, Mr. Cowgill spoke at 54 conferences and boot camps, conducted 85 training webinars, and was also featured on a couple of radio shows and a TV show.
How Private Money Could Make You a Millionaire:
Impossible Dream Comes True for Some Real Estate Investors
Imagine it’s two months from now. Your local competitors can never seem to line up financing fast enough. In fact, many of them are afraid to make offers because they don’t know how they’ll finance the deals. But you have an unfair advantage…
You’re surrounded by a number of private lenders, ready and eager to finance your real estate deals. I’m talking about regular people who love getting a good return on their investment dollars.
And now that you’re free from using banks, hard-money lenders, and your personal funds, there’s no limit to the number of properties you can buy!
Friend, with the methods you’re about to learn, you will see the potential to have millions of dollars waiting in the wings – without jumping through hoops for bank loans, being ripped off by hard-money lenders, or getting blown off by sellers who fear creative financing.
If you have private lenders now, you’ll learn to attract so many more that they will fight to loan you money. And once they’re in competition, they’ll gladly accept a lower interest rate (after all, their only safe alternative is many investments that pay paltry rate of returns).
But your credibility is a huge factor. Without the right approach, you could be dismissed as a fly-by-night, wreck your precious lending relationships, or get trampled by the SEC.
Why Seasoned Investors Never Use Banks
You were probably drawn to real estate for the profit potential. But if you’re like me, you also love being your own boss, calling your own shots, and making your own rules.
So why let banks decide your fate? Why have your hands tied by their strict underwriting guidelines? Why jump through their hoops to prove that you’re a good risk?
I have good credit, but that doesn’t guarantee anything. I once waited 4½ months to get a bank loan approved. If the seller had been impatient (which is normal), I would’ve lost the deal.
The bottom line is, you can’t count on your relationship with a banker. I did, and then one day the regulators came in and blocked him from doing real estate investor loans. That shut me down instantly. Here’s what happens when you’re at the mercy of banks:
You’re also disqualified from borrowing when you own “too many” properties, leave your salaried job, or don’t have perfect credit. And when you want to finance high-priced properties, such as lakefront houses or apartment buildings, even good credit and income may not satisfy the bank.
Banks might have worked for you until now. But the moment you quit your day job – or start buying “too many” properties – you’ll lose your ability to borrow from banks. Here are recent emails that demonstrate my point:
Never Again Be Handcuffed by “Creative Financing”
In those rare cases where a seller agrees to owner financing, lease options, or “subject to” financing, these creative techniques are great. They free you from using banks and hard-money lenders. But let’s be honest.
When you sell a property, which do you prefer… terms that leave you cash-poor (with ongoing risk if the buyer defaults)… or an "all-cash" offer? Most sellers are like you. They want closure. They want all cash. When you rely only on creative financing…
Never Let Hard-Money Lenders Squeeze You Dry
When sellers are distressed, they need cash fast. They can’t wait for bank loans. And they rarely offer creative financing. So most investors think hard-money lenders are the only option. But there are far too many downsides:
In short, you’re stuck with the lender’s hard-nosed terms. Your exit strategies – and the types of properties you can buy – are severely limited. Even if you’re willing to cough up his outrageous fees, these extra burdens can really hold you back. Let me give you an example…
I live in the small town of Springfield, Ohio, (to be near my family). I bought a fixer-upper and found a couple willing to buy. The problem: they had poor credit and couldn’t get a bank loan. But they offered me $40,000 down if they could move in immediately. The solution: I gave them a land contract (i.e. contract for deed). I got a $40,000 down payment and they moved in.
Now suppose I’d financed this fixer-upper with hard money instead. After financing my renovations and new carpeting, the hard-money lender never would have allowed this exit strategy. After all, he wouldn’t want damage from tenants, pets, or anything else (in case he had to foreclose). So I never could have made this fast $40,000.
Get the Money You Want from People, Not Banks – and Get It Faster and Easier, with No Monthly Payments or Borrowing Limit
With private lenders, you set the terms. So why not eliminate monthly payments – and let the interest accrue until you sell?
With this approach, you can finance every deal with other people’s money, and never pay back one red cent until you collect your profit!
Think about it. When we’re flipping houses and only need cash for a few months, the cost of borrowed money is far less important than its availability. And since payment-free loans are a godsend for our cash flow, my students happily offer 6-10% interest to lenders who provide these loans.
If 6-8% sounds high at first, compare it to the traditional way of eliminating monthly debt payments. I’m talking about equity financing. That’s where you find a money partner who finances your purchase and gets half the profit!
With payment-free loans, you come out far better. The extra interest you pay is nowhere near the 50% you’d pay an equity partner.
You can hold dozens of properties at once, without drowning in negative cash flow.
Once you can grow your real estate portfolio, imagine the phenomenal upside. A few extra percent of interest (paid out of your sale proceeds) will feel like pocket change. And remember that you’ll have no upfront points, no prepayment penalties, and virtually no closing costs. These savings further offset the extra interest.
Later on I’ll reveal a huge segment of the population that has money to loan but has no need for monthly payments… so they’re glad to let interest accrue.
How to Borrow at Even Lower Interest Rates
Of course, people who need monthly income will accept less interest. (After all, their only safe alternative is investments paying a paltry rate of return.) So if you offer them the usual monthly payments, many will loan you money at even lower rates.
If you plan to hold a property for several years, a 5-8% amortized loan will attract many private lenders. Sure, a bank’s rate may be lower. But that bank loan is worthless if it doesn’t fund fast enough, if you don’t have the down payment, or if you lose the deal to someone with "all cash".
What’s more, the hypothetical “savings” of that lower interest rate are gobbled up by the bank’s inflated points, fees, and closing costs. (Not to mention prepayment penalties later on.) You might have to hold the property for years to offset these overblown costs!
With 100% financing from private lenders, you can pay cash for houses and get them dirt cheap. You can even borrow the money you need for renovations. So you can beat your competitors to the punch, then get your properties fixed and sold quickly. Best of all,
You Have Zero Out-Of-Pocket Costs!
For example, I got a call from a lady who’d purchased a $65,000 home a few months prior and still hadn’t made the first payment. The bank was desperate and conceded to sell it for $25,000, cash, provided I could close within five days.
Since the house was appraised for $65,000, I borrowed $42,750. Although my loan exceeded my $25,000 purchase price, my lender felt secure because the LTV was still less than 70% of the appraisal. Not only did I put $17,045 in my pocket the day I bought it. I lease optioned it a month later and the tenant bought it a couple of years after that.
But without access to private lenders, I could never have exploited the bank’s desperation and made this profit. And neither can you.
After all, few distressed sellers can wait for a bank loan to fund. So it’s a win-win-win: the seller gets fast cash, my lender gets a high return, and we make money.
Don’t Let Overconfidence Damage Your Priceless Lending Relationships
From time to time, I get emails from overconfident real estate investors who heard me lecture at a real estate conference and then jumped the gun. Excited by the benefits of private money, they ran to their friends and relatives for loans, only to be snubbed.
When tested with specific questions, they stumbled. They burned their bridges because they didn’t know the right way to position themselves to win the confidence of prospective lenders.
Please don’t make this fatal mistake. Once you burn your relationships, it’s very hard – if not impossible – to salvage them. Why risk being caught off guard with questions you can’t answer? Why gamble away your hard-won relationships?
If you make the wrong first impression, you’ll be dismissed as an amateur or fly-by-night. And you’ll find it very hard to change that perception later.
Just knowing that it’s possible to borrow from friends and colleagues isn’t enough. Lenders need to trust you to complete your renovations, make timely loan payments (if there are any), and pay off the loan balance as agreed.
If they’re worried about the safety of their investment, even a huge 12% return won’t convince them. And you can burn your bridges by approaching them the WRONG way. To come across as credible and competent, you must be ready to answer all of their questions.
Being credible is important but being safe is CRITICAL. You see, when attracting private lenders it is not the wild west. There are some basic rules you need to follow. Those rules are established by the Securities & Exchange Commission (SEC).
I’m not an attorney nor can I teach legal advice, so I had to figure out how to help train my students on the SEC compliance requirements. I hired an SEC attorney to research the regulations for every state and the SEC information in this system is provided by him. I’d recommend you get an SEC attorney on your dream team too if you need to register with the SEC.
The Securities & Exchange Commission’s goal is to protect the private lender. As real estate investors we are not allowed to mislead private lenders. That would be considered fraud. There are also some basic rules to follow. In a nutshell…
That’s why I created a step-by-step system to help you attract private lenders and also help keep you in SEC compliance. It’s called "Private Lending Made Easy: The Premium System".
How to Make Your Phone Ring off the Hook with Lenders, Win Their Trust, and Create a Limitless Supply of Money
Most of my students started out as average investors. But once they got hold of "The Premium System", some of them raised private money and monopolized their local markets.
My favorite part is their amazement at how easily my techniques work. Following my simple system, I’m convinced that almost anyone can raise private money. That’s why I’m offering it risk-free for 7 days.
Once you’re armed with this bulletproof system, you’ll have the power to make prospective lenders line up at your door, win their trust, and create a limitless supply of money – ready to be loaned on your terms.
Now, I want to be clear that some of my students use my system to hold a low-cost luncheon with potential lenders, and other students use it for one-on-one meetings. Heck, some of them put it on their laptop and meet folks at a McDonald’s. So "The Premium System" is very versatile.
Here’s what you get with this powerful system:
A Comprehensive 254-Page, Easy-to-Read Manual
This valuable manual contains the information you need to attract private lenders — be they strangers (once you’ve registered) or family, friends, or associates — and motivate them to dump loads of money on your doorstep. You’ll receive:
The best thing about my presentation is that it’s a soft sell method. So you’ll never have to corner your prospects or pressure them into a decision. And if you decide to register with the SEC, then even more tools open up for you to advertise to strangers. The Premium System is intended to help you find private lenders among folks that you already know (like I did with my mom) and also among strangers once you are in SEC compliance. This manual also shows you:
Most important of all, there are 3 full chapters by my SEC attorney dedicated to the SEC topic so you’ll learn how to become compliant with the SEC and stay that way! This is one of the aspects of private lending that you can’t afford to miss the boat on… it could cost you not only your reputation and credibility, but potentially your money, your business and livelihood, or even your freedom.
Access to a One-of-a-Kind, Auto-Fill Forms Website
This awesome tool will blow your mind… and save countless hours of your time. It features the tools that I have created; from my postcards and mailers to my newspaper ads to my proven 37-slide PowerPoint presentation (26 forms in all).
When you get "The Premium System", you will receive access to this forms website via a web address and registration code. It’s simple; go to the site, create a new account with a username and password you choose, and then enter the registration code I will give you in your manual. You will need to complete the personal profile information and, in a matter of minutes, you will have all of this at your fingertips… completed for you… ready to use… with your information from the profile you created:
How is this possible? By completing the profile, with one click of your mouse, all of my personal and company details are deleted and yours are inserted in the exact same place in all the forms at the same time. Amazing! You can update your profile anytime or download the forms (individually or all at once) (in a format that can be altered) to your computer where you can update them at your convenience.
You will get:
Once you establish a track record, the lenders you’ve paid back will be anxious to loan you more money. You’ll start hearing from their friends and colleagues too. Then you will plug in the 30-day 3-touch rule described in "the Premium System" to get to where you can ask them to loan you money.
These are the same magnetic tools my students use to generate non-stop phone calls from people with money.
Once your phone is ringing off the hook, you’ve got three options. You can mail callers my Audio Business Card Package (detailed below), meet with them one-on-one, or invite them to a luncheon presentation.
With these last two approaches, my compelling PowerPoint presentation gives the entire sales pitch for you. So you don’t need any public speaking experience. You just click forward from one slide to the next!
Of the three methods, my favorite is giving luncheon presentations. It’s more time-efficient than meeting with individuals one-on-one.
If you don’t want to stand in front of a group, maybe you can hire your accountant or real estate attorney to lead luncheon presentations – and that gives you even more credibility. Just remember you can’t pay them a commission but, hey, they do get a free lunch.
You can also set up one-on-one appointments and show my PowerPoint presentation on your laptop. This is what half of my students do.
You Get These Tools as Well:
You might wonder how I came up with this participation form. At my first luncheon, I didn’t have an effective way to close the sale. So my prospects just ate lunch and left. As I chased them into the parking lot, I felt humiliated — like a stereotypical “ambulance chaser”. Thankfully, you don’t have to repeat my blunder.
To get this solved, I consulted with a high-priced consultant. He told me to create a participation form, and it’s been a lifesaver ever since. Now prospects don’t feel pressured. With this soft sell approach, they happily tell me how much money they want to invest, and how soon.
Best of all, a lender’s initial commitment is just a starting point. Once you earn his trust – by paying him back as agreed – they’ll typically loan you a lot more.
If you don’t have a track record yet, these six tools will give you instant credibility. These are the same tools I’ve used to get loan commitments totaling as much as $250,000 at a single luncheon from folks that I know.
An Informative Quick-Start Audio CD
This CD is your first step when you get this system. I will personally guide you through the system and give you step-by-step instructions on where you should start, focusing you on the things that will get you up and running: collecting those private lender funds, in the shortest amount of time… safely. My goal is to keep you from struggling with this aspect of private lending and to get you started on the right foot.
10 Super Audio CDs
In addition to the tools you’ve read about, "The Premium System" has 11 audio CDs that will transform you into a private money master. Take my premium system with you anywhere you go. You can listen to these great CDs in the car, while you’re exercising, or while doing work around the house. These audio CDs will transform you into a private money master. You get 6 CDs that include a recording of a live seminar, an audio of me interviewing my office manager on preparing for a luncheon (Luncheon Checklist), an audio of me answering student questions (Alan Answers Questions), and an audio of me presenting my PowerPoint slides (Luncheon Presentation). These audios cover the full gamut of obtaining private lender money, such as…
23 Secrets to Attract Qualified Prospects and Make Them Beg to Loan You Money
On my Luncheon Checklist, my office manager and I walk you through my planning secrets – what I do behind the scenes – to make sure that my luncheons are very well attended presentations.
You’ll find these same secrets in my manual, in the form of a 5-page foolproof checklist. Here are some of the highlights:
On the "Alan Answers Questions" audio CD, you can hear me having a conversation with one of my beginner-level students: I answer questions he had in the early stages of his start-up. Questions like:
On the "Luncheon Presentation" CD, you will hear me present my powerful slide presentation at a live luncheon. Listen to how I explain the documents that secure loans, the process and my exit strategy, how I pay, how I determine the value of the house, information about my company, and the options that are available to them.
My Audio Business Card – Use it to get loan commitments from prospective lenders who can’t attend your luncheon.
How would you like to attract private lenders like bees to honey? Well here is my most powerful marketing tool. This package contains a compelling cover letter, sample promissory note, commitment form, and a list of the items securing your lender’s investment. Plus, mouth-watering examples of how much money your lender could earn.
And it’s all housed in a plastic clamshell case.
Most convincing of all is the blockbuster CD titled “A Great Alternative To The Stock Market”. You won’t believe how well this audio CD motivates your prospects to loan you money. Here’s an example:
You’ll get access to the forms website containing all of the printer-ready documents you need to create your own Audio Business Card Package. It also includes a cover insert for your clamshell, CD labels for “A Great Alternative…”, and a template of my double-sided business card. Plus, a license to reproduce everything.
Awesome Credibility Kit
Private lenders will only lend you money if they trust you. Building credibility is the least appreciated, but most important, item in your toolkit. Therefore, I cover all aspects of credibility building. One of the components is a well-developed credibility kit. See the full credibility kit that I use, so you will know exactly how to build your own.
One-on-One Deal Closer Toolkit
So when prospects can’t make it to your luncheon – and the Audio Business Card Package isn’t quite enough to win them over – you can easily close the deal in person. This toolkit is also perfect if you prefer not to hold group meetings.
Set of Three Spreadsheets (Online) that’ll give you a snapshot of your business and save you lots of time.
Super Bonus #1: List of Private Lenders in Your Area (Apparently my competitor charges $1,997 for this)
Right now there are private lenders living in your area who have loaned money recently and are eager to do so again and again in the future. That’s right, I have a nationwide list of active private lenders and I’m going to make this incredibly profitable information available to you – and unlike if you purchase a similar product from my competitors — with my Premium system, you’ll have the information you need to ensure you stay in SEC compliance when you contact these local private lenders!
Not only are you getting a system to help you attract private lenders like a bee to honey, but I’m giving you a JUMP START with a ready-made list of HOT lenders! And you also get the wisdom on how to stay safe with the SEC before you use the list. See Bonus #2, Plus 3 chapters in the manual are dedicated to keeping you safe with the SEC.
As a bonus for ordering through the website you also get these...
Three essential Private Lending guides (Normally $30.85)
These three guides – delivered as digital eBooks instantly – will arm you with hard-won real estate knowledge:
Your Risk Here Is ZERO!
Take a quantum leap forward with "The Premium System". At the end of 7 days from your date of purchase, you must be convinced that this is one of the best investments you've ever made. Otherwise, I don't want your hard-earned money. That's why I'm inviting you to review everything for 7 days with no risk or obligation.
My groundbreaking system is one-of-a-kind – and contains no repackaged filler material or methods you've read or learned elsewhere.
Every script, postcard, print ad, mailer, etc, you receive is turnkey and ready-to-go – so you won't waste a single minute turning abstract concepts into real-world tools.
If for ANY reason you don't find yourself thrilled with my methods at the end of 7 days – just contact my office for instructions on how to return the materials for a prompt and courteous 100% refund. No questions. No hassles.
No matter what you decide, the hard-won secrets you've learned and the Special Bonuses - the 3 eBooks worth $29.91 - are yours to keep. That's a guaranteed gain, just for reviewing my bulletproof system.
Many people are shocked that I'm taking this much risk. After all, if too many of my customers were dissatisfied, I could lose my shirt with this offer. How can I be so confident?
Your Best and Worst Case Scenarios
At best, you'll start raising private money immediately (like many of my students have), and you'll raise more beyond that. You'll enjoy a snowball effect as you move towards financial freedom. For the rest of your life, you'll have an unfair advantage over your local competitors. You'll avoid having to lose a great deal just because you can't line up the financing on time.
That hole will be plugged forever – because lenders will be chasing you to borrow their money. You'll have the power to finance any kind of real estate deal of any size.
At worst, you'll get to profit from my secrets risk-free, even if you return my package.
Why continue having your hands tied by banks or hard-money lenders? Now you can borrow all the money you want from private lenders.
Why waste your time and money on trial and error? Now you can profit from the same magnetic methods my students and I have used.
Why risk being caught off guard with questions you can't answer? Why make the wrong first impression and be dismissed as an amateur or fly-by-night?
Why burn your bridges because you did a poor job of positioning yourself and lost the confidence of prospective lenders?
If you procrastinate, you'll lose out on the three special bonus eBooks worth $29.91. But the real consequences are much worse. Without "The Premium System", how will you ever join the major leagues? Your potential will always be stifled by the rules and limitations of banks and hard-money lenders.
Please don't let that happen to you. Let me rush you these magnetic methods, secrets, and marketing tools… with zero risk or obligation. I realize that $997 is a significant commitment. But here's how I would look at it:
Now add up the costs of NOT ordering my bulletproof system:
Just click here to get started now…
P.S. Don't risk being fined or shut down by the government – because you didn't get "The SEC Compliance Essentials" (audio 8-pack). Grab my risk-free offer today.